Personalized Experiences of Today - Video by Jessica Stafford, Autotrader GM

80% of customers are more likely to do business with a company that offers a personalized experience. Autotrader GM, Jessica Stafford gives a view of shopper’s expectations that companies use data to provide a better experience and shares how Autotrader is elevating the automotive industry to present shoppers with the personalized experience they expect. That experience makes the car shopping process easier and efficient for them and more profitable for you.

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