Over the last year whether you’re just dipping your toe into how to effectively and successfully sell new car-pre-ordering, or you’ve been doing it pretty successfully for a while now, […]
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With continued inventory shortages and rising interest rates, juxtaposed with a still present buyer demand, it’s more important than ever for auto dealers to learn how to sell the […]
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Contact us nowThe leading car shopping destination for new or used cars is celebrating this day for the ninth consecutive year by creating a limited-edition matching BFF charm set for hoomans and […] The post...
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Consumer behaviors are evolving quickly, especially over the past few years during changing and distracting times. These rapid and big changes have left many in the auto industry wondering how […]
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With constant changing consumer behaviors, it’s more important than ever to identify industry trends and how that can, and should, relate to your media ad spend. It’s still important to […]
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It’s no secret, the automotive industry has been seeing record industry prices for both new and used cars recently. But despite the increased cost to consumers, it doesn’t seem to […]
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ATLANTA, May 19, 2022 – Armed with diplomas in hand and ready to go out and change the world, many students graduating college this semester will find themselves in need […] The post 10 Great Cars...
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Consumers still research, shop and buy, but the way they do it is radically different than ever before. Their expectations, behaviors and motivations are shifting; they‚Äôre visiting fewer websites…
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ATLANTA, April 19, 2022 – In an industry that boasts more than 300 new-car models available to the public each year, perhaps nothing has more radically changed the face of […] The post 10 Best...
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Generation Z views car ownership as a necessity. To turn Gen Z car shoppers into buyers there are four things every dealership needs to know.
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ATLANTA, March 8, 2022 /PRNewswire/ — The average new car sells for nearly $50,000 these days, but shoppers can be comforted by the fact that many comfortable, functional and attractive […] The...
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New ways Autotrader and Kelley Blue Book are helping dealers evolve, connect with more in-market customers, close with more deals and thrive.
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For 12 years, the annual Car Buyer Journey Study, conducted by Cox Automotive, has analyzed new and used car buyer survey data to track trends in car shopping behavior over […]
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ATLANTA, Feb. 22, 2022 /PRNewswire/ — Autotrader accelerates into the 2022 NASCAR racing season by announcing its sponsorship of Team Penske’s No. 2 Ford Mustang, driven by rookie Austin Cindric....
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ATLANTA, Feb. 9, 2022 /PRNewswire/ — New-car shoppers never have enjoyed such an abundance of choices as they do in 2022. Yes, shoppers may have to wait a little longer […] The post Autotrader...
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ATLANTA, Dec. 9, 2021 /PRNewswire/ — As the world becomes more technologically sophisticated with each passing year, the automotive industry follows suit. From a growing list of electrified...
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Greta Crowley shares the 2022 automotive digital marketing trends to keep in mind as you plan and optimize your marketing and advertising spend.
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Highly effective dealerships have something in common: a focus on a frictionless digital experience and data. Are these 5 habits part of your 2022 plans?
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