The latest Car Buyer Journey Study reveals that the average distance between buyer and seller has steadily increased since January 2019 to over 50 miles.? It’s more important than ever that you reach these car buyers by highlighting your home delivery services. Now, with the Autotrader solutions below, you can meet potential buyers wherever they are by promoting your delivery services and advertising your vehicles in your market and beyond.
Solution | Advertise inventory to at-home buyers | Your vehicle will appear | Cost |
---|---|---|---|
Market Extension | In DMA(s) of your choice, nationwide | For all matching vehicle searches in your chosen markets | $$ |
Market Extension Essential | Within your chosen radius of your dealership | When local inventory matches are limited | $ |
At Home Delivery | In your local DMA | For all matching searches in your DMA | Available for FREE with Autotrader & KBB.com listings |
Check out these solutions to tout your Home Delivery Services
Reach At-Home Buyers:
DMA or Nationwide
Market Extension
Showcase your vehicle(s):
Your vehicles will appear for all matching searches within your chosen markets
Cost:
Low-Medium
Reach At-Home Buyers:
Chosen radius from dealership
Market Extension Essential
Showcase your vehicle(s):
Your vehicles will appear when local inventory matches are limited.
Cost:
Low
Reach At-Home Buyers:
Local DMA
At Home Delivery
Showcase your vehicle(s):
Your vehicles will appear
for all matching searches in your DMA.
Cost:
Free (with Autotrader & KBB.com Listings)