Autotrader & Kelley Blue Book Launch "Drive the Vote" Campaign to Encourage Voter Registration

ATLANTA, September 2, 2020 – We live in a country built on diversity of thought and culture – one that derives its success from inclusion. Cox Automotive, Autotrader and Kelley Blue Book’s parent company, believes a thriving democracy should reflect the mosaic of its people, which is why the company is taking action to Drive the Vote this year.

Starting September 2, visitors to the Autotrader and Kelley Blue Book websites, which reach 6-in-10 new car shoppers[1], will be greeted with resources for registering to vote and information on how to get out to the polls in November. With only two months remaining until the November 3 election, Autotrader and Kelley Blue Book are committed to educating consumers on how they can cast their vote and make sure their voice is heard in this crucial time. Through the Drive the Vote campaign, Cox Automotive hopes to help create a more inclusive, reflective country.

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