Customize your client’s Esntial Autotrader/Kelley Blue Book^®
Marketing Products settings below to ensure contract entry,
inventory source, and billing information are entered correctly.

Sales Point of Contact

Entries will enable inventory call-to-action (CTA) button(s) set-up and product delivery to meet target delivery date.

Name

First Last

Phone

Target Delivery Date

Esntial contracts deliver on the first of each month.

Esntial Implementation Strategy:

New Completely Independent Virtual Brand (all unique stand-alone inventory)

New Virtual Brand Sharing Inventory with Physical Locations (Brick and Mortar Stores Stand-alone with NO participation in Esntial, same market areas “Brick Wall Scenario”)

New Virtual Brand Sharing Inventory with Physical Locations (different market areas with hybrid semi-brick wall approach)

New Virtual Brand Sharing Inventory with Physical Locations (Hybrid blurred line between Brick and Mortar and Virtual Brand … i.e.- Using Esntial in-store at POS)

Custom Set-Up (Some shared inventory with Physical Locations, some separate inventory for Stand-alone Virtual Brand)

Fully Integrated Physical and Virtual with No Separation

Esntial Brand Name

SVOC IDs/Products (Single View of the Customer):

Primary (Physical) Esntial SVOC ID(s)

File

Max. file size: 1 MB.

Market Extension (Virtual) SVOC ID(s)

File

Max. file size: 1 MB.

Display Address for Market Extensions:

Yes, display address

No, suppress address

Special Instructions:

‘Bill To’ Instructions:

(CAF Credit will apply to ‘Bill To’)
If applicable, upload billing instructions worksheet file to the button on the right.

File

Max. file size: 1 MB.

Esntial Website URL

Example VIN

Inventory Key and SVOC ID(s) displaying inventory

File

Max. file size: 1 MB.

Questions? Contact ATEsntialSalesSupport@coxautoinc.com

Customize your client’s Esntial Autotrader/Kelley Blue Book® Marketing Products settings below to ensure contract entry,inventory source, and billing information are entered correctly.

Sales Point of Contact

Customize your client’s Esntial Autotrader/Kelley Blue Book^®
Marketing Products settings below to ensure contract entry,
inventory source, and billing information are entered correctly.