“CAMP 360” is a framework created to deliver strategic marketing capabilities to Cox Auto clients in a way that enables us to be an indispensable member of a client’s digital marketing team and allow us to enter new client segments.
This is about selling Cox Auto marketing capabilities, not products. Simply providing display advertising is not enough. Through collaboration, innovation, and marketing expertise we will influence and elevate our client’s brand perception in the market.
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| Featured Offers | Audience, Promoted Content & Editorial, Retention | All available pages | Certified, National/Tier 1, Regional/Tier 2 | IAB (300x250, 728x90) | 728x90, 300x250 | |
| Headband | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (728X90) | 728x90 | |
| Medium Rectangle 300x250 | Audience, Audience Extension Video, Promoted Content & Editorial, Retention | All available pages | Certified, Local Reseller/Tier 3, Major Accounts, National/Tier 1, Regional/Tier 2 | 300x250 | ||
| Half Page | Retention | Search Form, Style Search Results Page (SLP) | National/Tier 1, Regional/Tier 2, Certified, Major Accounts | Native (IAB) | 300x600 | |
| Locked Leaderboard | Retention | Search Results | National/Tier 1, Regional/Tier 2, Certified, Major Accounts | IAB (728X90) | 728x90 | |
| Superliner - Shopping Tools Module | Retention | Search Results, Vehicle listings pages | National/Tier 1, Regional/Tier 2, Local Reseller/Tier 3, Certified, Major Accounts | Native (Non-IAB) | 728x200, 306x435 | |
| Shopping Tools Module | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | 300x250, 728x90 | |
| Tout Ad | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | 300x250 |
Download Visual
1
Download Visual
2
Download Visual
3
Download Visual
4
Download Visual
5
Download Visual
6
Download Visual
7
Download Visual
8
Download Visual
9
Download Visual
10
Download Visual
11
Download Visual
12
Download Visual
13
Download Visual
14
Download Visual
15
Download Visual
16
Download Visual
17
Download Visual
18
Download Visual
19
Download Visual
20
Download Visual
21
Download Visual
22
Download Visual
23
Download Visual
24
Download Visual
25
Download Visual
26
| Ad Size | 300x250, 728x90, 728x200, 306x435, 1x1, 300x600 |
| Advertising Opportunity | Certified, Cox Automotive, National, Regional, Tier 1, Tier 2 |
| Audience | Auto Shoppers (All Intents) |
| Ad Type | Custom, Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | High-Impact |
| Availability | 2023 |
