Dominate the search form with the most prominent message on the page.
Large ad footprint offers more branding and messaging.
Standard IAB size allows you to utilize existing creative with your own tags.
| Ad Size | 300x600 |
| Advertising Opportunity | Certified, Major Accounts, National, Regional, Tier 1, Tier 2 |
| Audience | Auto Shoppers (All Intents) |
| Ad Type | Standard IAB |
| Platform | Desktop, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | High-Impact, Lower-Funnel, Segment |
| Availability | 2023 |
| Half Page | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team |
| Funnel |
Upper Funnel |
| Supersection |
Other |
| Platform |
Desktop Tablet |
| Advertiser |
National/Tier 1 Regional/Tier 2 Certified Major Accounts |
| Pages |
Search Form Style Search Results Page (SLP) |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Native (IAB) |
| Geography |
National DMA |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
5 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
|
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
