Navigating Economic Challenges for Car Dealerships

Your success is our success

Let’s face it – 2022 continues to be an incredibly tough year for the automotive industry. When cash flow is tight, pulling back on advertising might be the first thing you want to do. But history shows that in the face of adversity, it’s more important than ever for dealerships to actively promote themselves.

In this video, Karrie Sudbrack, Vice President of Dealer Sales at Cox Automotive shares the latest shopper insights and resources to stay focused and drive revenue.

Dealer Success Guide

During difficult economic times, it can be extremely tempting to cutback or completely eliminate advertising to minimize profit loss. However, advertising can still help increase sales during and even after tough times.

In this Dealer Success Guide we’re sharing:

The benefits of advertising during tough times

Strategies to stay focused

Levers to pull to drive revenue

Download the guide

Solutions top-performing clients are using to navigate today’s economy

Take more control of your display advertising with offsite re-targeting.

This solution provides flexible options, allowing you to define audiences and customize impression investment to re-target shoppers with relevant inventory.

Let at-home car shoppers know you deliver cars without leaving your lot.

With vehicle delivery advertising, it’s easy to promote your vehicle delivery services, expand your sales footprint and close more deals.

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Navigating economic challenges

Your success is our success

During difficult economic times, it can be extremely tempting to cutback or completely eliminate advertising to minimize profit loss. However, advertising can still help increase sales during and even after tough times.

In this Dealer Success Guide we’re sharing:

As the saying goes:

When times are good, advertise.

When times are bad, advertise more.

Advanced Ads

Take more control of your display advertising with offsite re-targeting.

Delivery Advertising

Let at-home car shoppers know you deliver cars without leaving your lot.

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