| Ad Size | Custom |
| Advertising Opportunity | Certified, EDP & NEND, Local Reseller, Major Accounts, National, Regional, Tier 1, Tier 2, Tier 3 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), New Car Auto Shoppers |
| Ad Type | Custom, Rich Media, Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | Lower-Funnel |
| Availability | 2023 |
| Dynamic Creative - Smart Compare | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team |
| Funnel |
Upper Funnel Lower Funnel |
| Supersection |
|
| Platform |
Desktop Tablet Mobile |
| Advertiser |
National/Tier 1 Regional/Tier 2 Certified |
| Pages |
All available pages |
| Segments | None |
| Duration | Any |
| Ad Type |
IAB (300x250 728x90) |
| Geography |
National DMA |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
|
| Bundling Requirements |
|
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | No |
