Dynamic Creative – Brand

How It Works

A customizable creative with dynamic elements designed for upper funnel tactics such as branding for individual dealers or showcasing a regional sales event.

Details

Ad Size Custom
Advertising Opportunity National, Tier 1
Audience Auto Shoppers (All Intents)
Ad Type Custom
Platform Cross-devices, Desktop, Mobile, Tablet
Marketing Objectives Awareness, New Model Launch
Program Goals Lower-Funnel
Availability 2023

Business Rules

Last updated: February 8, 2023
  Dynamic Creative - Brand
Also Known As
Primary Ad Product Point of Contact Unassigned, reach out to Ad Product Team
Funnel Lower Funnel
Supersection
Platform Desktop
Tablet
Mobile
Advertiser

National/Tier 1

Pages
Segments None
Duration Any
Ad Type Native (IAB)
Geography National
DMA
Ad Serving
Ad Size

The following sizes apply:

  • 728x90
  • 300x250
  • 320x50
Lead Time 15 business days
Option to Serve 3rd Party
Ad Book Product Name
  • ATC | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (300×250)
  • ATC | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native (728×90)
  • ATC | CAMP | Display – Std 2023 | Audience – PE | Sub-Segment | IAB or Native DLR (300×250)
  • ATC | CAMP | Display – T1 Retention 2023 | All | Make | Make Page | IAB or Native (300×250)
  • ATC | CAMP | Display – T2 Retention 2023 | All | Make | Make Page | IAB or Native (300×250)
Ad Priority
Bundling Requirements
Block List Applies? No
Advertiser Priority Order None
Collapse When Unsold? No

Ad Specs

Last updated: February 8, 2023

Asset Inclusions

Last updated: February 8, 2023