The SuperHero ad unit is an attention-getting unit that creates a “wow” factor with its persistent presence and high visibility placement on the Homepage and Car Values, Car Prices and Car Research Landing Pages. The ad unit remains in a persistent location directly below the site’s primary navigation. It appears full size on page load and remains expanded. The large canvas commands full attention while captivating and engaging the consumer with your brand message. Generate awareness among shoppers while leveraging video assets to create a deeper experience on KBB.com that invites users to enjoy your rich content or quickly get additional information.
| Ad Size | Custom |
| Advertising Opportunity | Cox Automotive, Major Accounts, National, Tier 1 |
| Audience | |
| Ad Type | Custom |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Consideration, New Model Launch |
| Program Goals | High-Impact, Upper-Funnel |
| Availability | 2023 |
| SuperHero – Editor Review Quote | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team |
| Funnel |
Upper Funnel |
| Supersection |
Homepage Owners New |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
National/Tier 1 |
| Pages |
Homepage Used Car Homepage New Car Homepage Research Landing Page |
| Segments | None |
| Duration | 1 week minimum |
| Ad Type |
Native (Non-IAB) |
| Geography |
National |
| Ad Serving | |
| Ad Size |
The following sizes apply:
|
| Lead Time |
15 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority | |
| Bundling Requirements | |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | N/A |
