IAB Templates: Featured Offers, Latest Offers, Headband, Shopping Tools Module, Tout, Vehicle Recommendation.
Promoted Content and Editorial includes the Certified Pre-Owned (CPO) Learning Center.
HIGHLIGHTS
OVERVIEW
Acquire new and qualified Cox Auto shoppers with trusted Cox Auto messaging
Included Solutions
| Included Solutions | Capability | Qualified Page | Targeting | Ad Type | Option to Serve 3rd Party | Creative Size |
|---|---|---|---|---|---|---|
| CPO Advantage | Audience | Car Research Certified Landing Page | Certified, National/Tier 1 | 300x250, 320x50, Custom | ||
| CPO Learning Center | Promoted Content & Editorial | Custom page | Certified, National/Tier 1 | Native (Non-IAB) | Custom | |
| Featured Offer | Audience, Promoted Content & Editorial, Retention | All available pages | Certified, National/Tier 1, Regional/Tier 2 | IAB (300x250, 728x90) | 728x90, 300x250 | |
| Headband | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (728X90) | 728x90 | |
| Latest Offers | Promoted Content & Editorial | All available pages | National/Tier 1, Regional/Tier 2 | Native (IAB) | 300x250, 728x90 | |
| Shopping Tools Module | Audience, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250, 728x90) | 300x250, 728x90 | |
| Tout Ad | Audience, Promoted Content & Editorial, Retention | All available pages | National/Tier 1, Regional/Tier 2, Certified | IAB (300x250) | 300x250 |
| Ad Size | 300x250, 728x90, Custom |
| Advertising Opportunity | Certified, Cox Automotive, National, Regional, Tier 1, Tier 2 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent) |
| Ad Type | Standard IAB |
| Platform | Cross-devices, Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | Lower-Funnel, Segment, Upper-Funnel |
| Availability | 2023 |
| Promoted Content & Editorial | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team|kbb.AdProduct@coxautoinc.com |
| Funnel |
Lower Funnel |
| Supersection |
Homepage |
| Platform |
Desktop Tablet Mobile |
| Advertiser | |
| Pages |
Content Landing Pages Homepage Offsite |
| Segments | None |
| Duration | 1 month |
| Ad Type |
Native (Non-IAB) |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority |
Sponsorship |
| Bundling Requirements |
None |
| Block List Applies? | Yes |
| Advertiser Priority Order | None |
| Collapse When Unsold? | Yes |
