We can only speak to customers while they’re on our site shopping, but it just takes one strong interaction to change their mind. Reaffirm their decision by targeting your models offsite to the same users you spoke to utilizing retention, or help lead them to the right decision by targeting shoppers who viewed your competitive model set.
| Ad Size | 300×250, 160x600, 300x250, 300x50, 300x600, 320x50, 728x90, 320x480, 480x320, 320x420, pre-roll video |
| Advertising Opportunity | Certified, Cox Automotive, Local Reseller, Major Accounts, National, Regional, Tier 1, Tier 2, Tier 3 |
| Audience | Auto Shoppers (All Intents), Auto Shoppers (Unknown Intent), Cars for Sale (Inventory Listings), Certified Vehicle Auto Shoppers, New Car Auto Shoppers, Used Car Shoppers |
| Ad Type | Custom, Standard IAB, Standard Mobile MMA |
| Platform | Desktop, Mobile, Tablet |
| Marketing Objectives | Awareness, Conquest, Consideration, New Model Launch, Retention |
| Program Goals | Lower-Funnel, Upper-Funnel |
| Availability | 2023 |
| Audience Extension | |
|---|---|
| Also Known As | |
| Primary Ad Product Point of Contact | Unassigned, reach out to Ad Product Team |
| Funnel |
Offsite |
| Supersection |
Offsite |
| Platform |
Desktop Tablet Mobile |
| Advertiser |
Certified Local Reseller/Tier 3 Major Accounts National/Tier 1 Regional/Tier 2 |
| Pages |
Offsite |
| Segments | None |
| Duration | Any |
| Ad Type | |
| Geography |
National |
| Ad Serving |
Third Party |
| Ad Size |
The following sizes apply:
|
| Lead Time |
10 business days |
| Option to Serve 3rd Party | |
| Ad Book Product Name |
|
| Ad Priority | |
| Bundling Requirements |
None |
| Block List Applies? | No |
| Advertiser Priority Order | None |
| Collapse When Unsold? | N/A |
